UCLA Student Tasered: is YouTube a human rights tool?

Here's an example I picked up from Global Voices that shows the power of YouTube to reach a mass audience with a human rights story. It shows University of California police officers repeatedly using a taser gun on an Iranian-American student, Mostafa Tabatabainejad, in the Powell Library at UCLA (University of California, Los Angeles).
Its pretty harrowing to sit through the whole clip (especially the audio). Incredibly, the video got 425 000 viewings in 6 days, which is off the scale by comparison with the readership of most human rights briefings.
The question for human rights organisations is how to take advantage of this immense interest. Even if only a small percentage of those visitors go on to take some action it'd be a big boost for any campaign.
Of course, out of that many people you're going to get a seriously wide range of responses - many or most would be disturbed, some outraged - but some might think it's completely justified. There was a disturbing illustration of this in the vox pop interviews in the Daily Bruin news report (the local student news channel) which is also on YouTube. Several of the students say stuff to the effect that 'well, what do you expect if you don't show you're ID card when the police demand it'. Is this the culture of an ID-based society; where any objection to a demand (e.g. because of perceived racial targetting) is sufficiently deviant to justify cruel & inhuman treatment?
p.s. Wikipedia has a useful page on the 'UCLA Taser incident'.