Advocacy in the Post-Deferential Space

I find that working for a traditional advocacy organisation like Amnesty International throws up some interesting challenges now that the Internet allows so many people to speak on their own behalf. As Ethan Zuckerman suggests in his blog post From representing to pointing the smart advocates will move away from telling you what people need and will point at what people are saying about their own situations. globalvoices: globalvoicesglobalvoices: globalvoices According to Ethan, the role of the advocacy organisations will shift to adding context. I agree with the spirit of the post but I think it needs to be hooked up to a change model. At least Amnesty, for all it's pre-Web1.0 ways, has an idea about how to create change i.e. through lobbying and campaigning. Pointing, by itself, won't force any changes.