Last week I suggested to my work
that, as an experiment, we add a 'Digg this'
button to some of our content. I was also thinking about how we could go a step further and ask our activist network to digg human rights stories
that we urgently want to bring to peoples' attention. This made me wonder about the ethics of Digg 'gaming', as i'd recently stumbled on a story about a possible Digg scam
on Jason Calacanis's blog, and the Digg site refers to recent Digging Fraud
for which certain user accounts were banned. It turns out that Digg fraud has had a lot of recent attention, partly because of an article called 'The big Digg rig'
on CNET news.
p.s. My quick scan of some top global NGO's only turned up one example of a site using a 'Digg this' button, at Oxfam GB, but I'd be interested to hear about others.