UPDATE: Mass Digging as Virtual Activism

I see from the Avaaz blog that they're calling on people to digg their Stop the Clash petition. Looks like the digging is going to have to increase by a factor of 10 to make much of an impact - but as shown by the 'gaming' articles linked to in my earlier post on Mass Digging as Virtual Activism , the best tactic may be to target the key diggers for some help.

p.s. Human Rights Watch have also added a 'digg this' link to their news articles.

mass digging as virtual activism

Last week I suggested to my work that, as an experiment, we add a 'Digg this' button to some of our content. I was also thinking about how we could go a step further and ask our activist network to digg human rights stories that we urgently want to bring to peoples' attention. This made me wonder about the ethics of Digg 'gaming', as i'd recently stumbled on a story about a possible Digg scam on Jason Calacanis's blog, and the Digg site refers to recent Digging Fraud for which certain user accounts were banned. It turns out that Digg fraud has had a lot of recent attention, partly because of an article called 'The big Digg rig' on CNET news.
Luckily there are sensible voices out there who put Digg gaming in its proper perspective, such as Joshua Porter who points out that 'any successful (social) site sees its share of gaming' and declares that so-called mainstream media and government are equally susceptible via lobbying by Big Oil, Big Pharma and Big Insurance. (Joshua also has an interesting write-up of why 'the design of conspires to make it haven for gaming' ). So I think that like Copyblogger I'll back compelling content and suggest that encouraging activist digging is a legitimate way to play the Digg game.
p.s. My quick scan of some top global NGO's only turned up one example of a site using a 'Digg this' button, at Oxfam GB, but I'd be interested to hear about others.
Syndicate content