Surveillance of Social Software

The week after i got back from talking about the potential human rights threats of web2.0. a colleague at work circulated an article by Paul Marks from the New Scientist entitled 'Pentagon sets its sights on social networking websites' which bears out a lot of that threat.
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It reveals software being developed with NSA support to datamine social networking sites by, perversely, harnessing the semantic web technologies of the W3C. Then email brought in a link to this article by David Freedman: "Why Privacy Won't Matter - Google, Yahoo and Microsoft desperately want to know every last thing about what you do, say and buy. Here's how they'll do it—and why we'll let them ". It does a nice job of highlighting the way that the drive for revenue from targeted advertising is eroding privacy and turning search engines in to Big Brothers. Whereas Google enables it's panopticon by seducing you in to using it's tools for all of your online life, Yahoo is researching social network analysis as a way to target ads at friends and colleagues. Although the general picture it paints is of inevitability, and it's very negative about the compliance of the younger generation (wrongly, in my opinion), it does highlight some developing techniques for prtecting privacy, and more importantly the possibility of a 'privacy backlash' against all this market-led surveillance. For me, the most chilling effect is the potential for self-censorship; as people become aware that their preferences and opinions are tracked they will become "afraid to engage in any behavior that others might find controversial."